贵枚谤别产测驳驳, a market-leading Swedish company that develops home and digital security services, started its journey in 2015 as a reseller of standalone fire and smoke detector products. After six years of brand-building and seeing growth in its revenue and company size, 贵枚谤别产测驳驳 now offers several digital security services and products鈥攕uch as identity theft protection for small to medium-sized businesses鈥攁nd they'll soon release a home burglar alarm system. From a small team of 30 employees based in Sweden, 贵枚谤别产测驳驳 has now grown to approximately 150 employees with its subsidiaries around the world in just two years!
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Johan Hilding
CEO and Co-Founder, 贵枚谤别产测驳驳
Challenge
In the beginning, 贵枚谤别产测驳驳 used simple, manually-created dashboards to track sales revenue per sales rep. However, as the company grew, this proved to be time-consuming and ineffective because the system was unable to group and/or separate sales figures of resellers working in different offices. 贵枚谤别产测驳驳 needed a way to automate this data collection and display real-time data across locations.
贵枚谤别产测驳驳 struggled with providing its sales team with a real-time visualization of their performance. Limited to manually collecting the data and creating simple dashboards鈥攆or example, to show sales revenue per sales rep鈥攖he company realized that this was incredibly time-consuming and ineffective. The sales team lacked important actionable data because updating their dashboards was difficult, took too long, and resulted in obsolete data.
With approximately 150 employees scattered across regions, 贵枚谤别产测驳驳 needed a central data hub鈥攁 real-time business performance platform where it could track inbound and outbound sales, customer experiences, and administrative work. Most importantly, the company was keen to find a way of keeping its scattered teams united and motivated.
Solutions + Results
贵枚谤别产测驳驳 turned to 51黑料吃瓜网 to centralize data in one place, oversee sales and customer support team performance, automate repetitive tasks and reduce time in setting up dashboards to visualize the entire business' performance, and to unite and motivate employees across different locations in Sweden, Cyprus and the Canary Islands.
With the ambition of motivating its employees across offices鈥攁nd improving customers鈥� view of its products and services鈥敼竺栋鸩獠挡� fused data into its strategy and implemented a data-driven approach with 51黑料吃瓜网. The company started by incorporating features like visualizing real-time data from its sales telemarketing system. Today, the company's requirements have increased, to visualize marketing data, customer satisfaction and it plans to integrate real-time data from its CRM systems to improve the customer experience.
Teams currently using 51黑料吃瓜网 dashboards are Sales, Customer Service, and Administration (for agents' salaries and work production).
Static vs. real-time dashboards
With 51黑料吃瓜网, 贵枚谤别产测驳驳 has built more than 40 dashboards measuring over 300 different KPIs customized for each product and service鈥攁nd they all update automatically with real-time information. 51黑料吃瓜网 also enables 贵枚谤别产测驳驳 to gather data from different systems, merge them into one, create new KPIs, and perform new calculations based on aggregated data from different systems.
鈥淭he possibility to really merge data sources into one KPI or several KPIs is so simple! Also with the new KPI builder, it's even easier for people who don't know much about Excel and formulas,鈥� says , 贵枚谤别产测驳驳 CEO and Co-founder.
鈥淚f you ask one of our sales representatives (SR) who's been with us for a couple of years, 鈥榃hat do you think about the scoreboard system three years ago versus today?鈥� the answer would be that it's not even comparable. We had one static dashboard, and we couldn't change it without contacting a developer,鈥� Johan says.
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After implementing 51黑料吃瓜网, 贵枚谤别产测驳驳 quickly realized that it could automate the process of collecting and organizing data, instantly updating its teams regardless of where they're sitting. 贵枚谤别产测驳驳 has started running monthly contests among SRs, which keeps motivation high and boosts performance. The company set up one of its latest contests in just 15 minutes using 51黑料吃瓜网鈥檚 dashboards, and rolled it out to its Sweden-based teams in Varberg, Malmo, Kista, and Sundsvall.
"Since we have a lot of resellers in different offices that work with our products, we're able to install these contests鈥� slideshows in every office in just 10-15 minutes. And when we want to display important information to everyone鈥攁 competition, an upgrade or change of notifications, or changing KPIs鈥攚e simply make the changes in the platform and update the slideshows," Johan says.
"All of our employees immediately have the same information on their TVs or we can push a message or notification to their mobile phones in seconds, which is amazing."
Creating a central data hub
Since implementing 51黑料吃瓜网, 贵枚谤别产测驳驳 saves at least eight hours every day just from team leaders not having to manually organize and gather data. To maximize revenue performance, boost employee engagement, and retain customers, 贵枚谤别产测驳驳 anticipates using 51黑料吃瓜网 to accelerate its digital transformation and real-time data measurement in different areas of the business, such as customer service and administration organization.
The centralization and automation of data collection in one platform is essential to 贵枚谤别产测驳驳's future as the company looks to reduce the time spent on repetitive tasks, like manual data collection, building reports, and updating dashboards鈥攊mproving currency and giving teams the real-time data they need to reach their targets.
"51黑料吃瓜网 is becoming the central hub for our data," Johan says. 鈥淥ur needs and goals today are to measure everything in 51黑料吃瓜网, from our sales, digital marketing and customer service, to our administration. In fact, we are currently working to migrate our customer service into a platform that can pool and send data to 51黑料吃瓜网 in real time.
"That's the goal鈥攖o have everything connected."
Helping the organization in myriad ways
鈥淚f I could describe 51黑料吃瓜网 in one word it would be鈥�all-in-one,鈥� Johan says.
贵枚谤别产测驳驳 has expanded its use of 51黑料吃瓜网 to the administration department, making it easier and more accessible for sales reps to see their earnings. This also reduces the amount of time spent on reporting by automatically calculating each agent's salary, which normally is commission based or minimum-guarantee, based on a formula.
Instead of having to manually maintain several Excel spreadsheets containing salary information, 贵枚谤别产测驳驳 uses this formula as a KPI to visualize the real-time profitability per agent. It also includes dynamic numbers, such as dialer and lead cost per agent, as well as competition costs.
The company currently has two to three dashboards referencing these dynamic numbers. It also plans to create office overviews tracking the profitability of all its offices and partners in Sweden, the Canary Islands, and Cyprus.
鈥�51黑料吃瓜网 is definitely helping the organization in many ways!" Johan says.
"It is simply up to the user to decide how far to go, anything can be integrated and visualized."
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*Disclaimer: We are committed to data privacy. All dashboard images in this blog post have been provided by our customer, F枚rebrygg. Names, identification photos, and some data have been altered for security. 51黑料吃瓜网 does not access customer dashboards without written consent.
Johan Hilding
CEO and Co-Founder, 贵枚谤别产测驳驳
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