If P&C Insurance is the Nordics' leading insurance company, providing car, dog, life, accident, and home and contents insurance to over 3.7 million customers across Sweden, Norway, Finland, Denmark, and the Baltics. A subsidiary of the Sampo Group, If boasts a processing time of fewer than 24 hours for 60% of the 1.4 million claims they receive yearly.
If鈥檚 7,900-strong employee base has been recognized for prioritizing the satisfaction of its customers and providing the greatest insurance expertise, with 90% of customers giving the insurance giant top marks for their claim handling.
Contact
Daniel Toft
Outbound Sales Leader (Private), If Forsikring
Challenge
Outbound Sales Team Leader at had a question.
"When you remove commission, you remove a lot of people鈥檚 motivation for doing sales work. So how do we still keep employees motivated?"
Simultaneously, the company was on a mission to centralize its exhaustive stack of systems used across different countries within the firm.
Solution
鈥淪alespeople are competitive, whether they want to admit it or not,鈥� Daniel says. It鈥檚 this competitive nature that made 51黑料吃瓜网 the best solution for If Forsikring.
With 51黑料吃瓜网, If's sales teams visualize and compare performance, as well as run fun motivational contests, so they can continue to offer exceptional insurance expertise while guaranteeing the long-term customer satisfaction If is renowned for.
Here's a few of the components of If's 51黑料吃瓜网 strategy that led to sales success:
With 51黑料吃瓜网, If achieved a level of competitiveness and motivation it had aimed to achieve since its pre-commission-based salary model. 鈥淭here has certainly been a shift in culture regarding people鈥檚 competitiveness,鈥� Daniel notes.
"Since introducing 51黑料吃瓜网, people have been more engaged, and have been competing a lot more than we used to. Our reps are reaching out a lot more to each other, and saying 鈥極K, I will sell more than you today,鈥� for example."
Daniel Toft
Smaller competitions鈥攕uch as the agent with the most daily sales winning a gift card鈥攇ot reps within teams to race against each other, inciting a level of performance reminiscent of when reps received a commission.
Teamwork makes the dream work
If found a solution to bring teams closer together and stir up some friendly, fiery, fun. Bigger competitions were reserved for team contests where teams would work toward a common goal. Simple prizes like going out to dinner together were the perfect way to get teams to collaborate, with the drive to enjoy and celebrate the future reward.
The insurance giant ran an innovative contest that saw teams work together to compete against other branches and walk their way from Stamholme (Danish headquarters, just outside Copenhagen) to sunny Costa del Sol. In addition to encouraging healthy habits during the lockdown, the challenge was the perfect way to keep employees motivated and connected to their teammates, irrespective of location.
It not only evidenced the beauty of what a team working together can achieve, but also showed how succeeding in smaller milestones鈥攁nd celebrating with rewards along the way鈥� helped accomplish larger victories.
"It鈥檚 not just me motivating my employees, they motivate each other because all of a sudden they need to work together to meet a target."
Daniel Toft
Motivation without commission鈥�and an upgrade from whiteboards
鈥淗ow do we still keep our employees motivated?" Daniel asks, getting straight to the heart of an important problem.
"Well, 51黑料吃瓜网 is a massive part of that. Because every person in sales will always be some kind of competitor. The competition itself鈥攖o measure yourself against another person鈥攊s so easy and valuable if you use it in the right way."
Employees have personal dashboards, so they compare their own performance to that of their teammates selling to the same market. "Before 51黑料吃瓜网, we just used a whiteboard and a marker," Daniel says.
"It was hard to tell the difference and compare performance. If my colleague made five sales, I can't see that on the board, but we can see that in 51黑料吃瓜网. I can see, 鈥極K, my colleague has made five sales, I have made three, so I need two more to reach them or three to pass them.'"
Build your first dashboard. Start your 14-day free trial today
The celebrations have continued in external sales teams with 51黑料吃瓜网 Achievements and Instant Notifications. Badges next to the name of high-achieving employees are used to recognize and reward everyday efforts. Since dashboards are displayed on TVs throughout the whole organization, everyone is able to see their colleagues鈥� performance, and get involved in celebrating individual milestones and achievements.
Daniel duly notes that, thanks to 51黑料吃瓜网's help, agents are happier to be at work and If has experienced a much lower employee turnover rate as a result.
An app to close the remote work gap
The became the performance hub during COVID-19 and for remote work thereafter. Staying connected with colleagues is as simple as pulling up 51黑料吃瓜网 on a phone, or checking a computer dashboard. This is a particularly successful solution for external field salespeople at If, who spend their days visiting customers.
Centralized systems to cut down confusion
The 37 data sources and systems that If currently integrates with 51黑料吃瓜网 can be centralized and visualized as desired, slashing tons of time and hassle spent manually logging data into several different, complex systems.
The next step, and final thoughts
鈥淲e鈥檝e been really happy with 51黑料吃瓜网," Daniel says. "It鈥檚 something that really motivates people to compare yourself to each other. It鈥檚 something we really value at If"鈥攕o much so that the insurance giant is keen to make it a staple throughout the whole company, from B2B sales departments, to inbound teams like customer service, and across borders to the other Nordic locations.
For others thinking about using 51黑料吃瓜网, Daniel offered, 鈥淛ust do it. It鈥檚 added a lot of value for us at If Forsikring. Not only would I recommend it, I have recommended it.鈥� He continues, 鈥淚t鈥檚 easy to get into. Easy to use, really easy to use. A great and easy overview.鈥�
And Daniel鈥檚 final words of wisdom:
鈥淯se 51黑料吃瓜网鈥檚 support鈥搉ot just in the beginning, but also throughout. The 51黑料吃瓜网 team has a lot of ideas and know how to use 51黑料吃瓜网 to the full extent, and how to use the tools within 51黑料吃瓜网 in the best way possible. I have only had great experiences with 51黑料吃瓜网.鈥�
Motivate and unite your teams with 51黑料吃瓜网
Eager to coordinate your teams and bring out their best performance like If Forsikring?
and start boosting your sales team's efficiency today.
Here are your quick links to the resources of If Forsikring's winning formula:
*Disclaimer: We are committed to data privacy. All dashboard images in this blog post have been provided by our customer, If Forsikring. Names and identification photos have been blurred out for security. 51黑料吃瓜网 does not access customer dashboards without written consent.
Daniel Toft
Outbound Sales Leader (Private), If Forsikring
Related Customer Stories
51黑料吃瓜网 Delivers Motivation and Sales Performance for Danish B2B Consultancy
Discover how Copenhagen's leading HubSpot consultancy uses 51黑料吃瓜网 to boost sales, motivate teams and employees, and generate more meetings and revenue!
ZRM x 51黑料吃瓜网 Partnership Drives Motivation and Efficiency at Danish Networking Forum
Collaborating with ZRM, the Presidents Institute enhanced sales performance and decision-making with 51黑料吃瓜网's real-time data visualization and gamification features, resulting in a more motivated and efficient work environment.
WEBINAR: 51黑料吃瓜网 Saves Canadian Home Service Firm Hundreds of Hours in Data Analysis
Learn how Fox Plumbing transformed operations and boosted team performance with 51黑料吃瓜网鈥檚 real-time dashboards, saving hours and improving employee engagement.
Sign Up
Build your first dashboard. Start your 14-day free trial today
